The Rio Rancho Regional Chamber of Commerce is once again hosting the Small Business Saturday Holiday Market.

This year’s event is the eighth the chamber has hosted since Jerry Schalow became president/CEO.

Small Business Saturday is a national event that takes place on the Saturday after Black Friday, encouraging people to shop at local, independent businesses.

“It is an important day for Rio Rancho because it helps to support the local economy and community,” Schalow said. “It helps to keep money in the community. When you shop at a local business, the money you spend stays in the community and helps to support local jobs, schools and infrastructure. It helps to create a vibrant and diverse business community. Local businesses are the heart and soul of any community, and they provide a unique and personal shopping experience. It helps to promote innovation and entrepreneurship. Small businesses are often at the forefront of innovation, and they are the ones who are most likely to bring New Mexico True products and services.”

The event is 10 a.m. to 3 p.m. Nov. 25 at Enchanted Hills Plaza, and Schalow said he expects hundreds of people to attend. There will be local vendors, coffee, cocoa, music and fun. Kids can take a picture with Santa from 11 a.m.  to 2 p.m.

“In addition to these economic benefits, Small Business Saturday also has several social and cultural benefits,” Schalow said. “It helps to create a sense of community and pride, and it gives people a chance to connect with their neighbors and support local businesses that support our community. By shopping locally on Small Business Saturday, you can make a real difference in your community. You can help to support local businesses, create jobs and keep money in the community. So, get out there, and let’s all shop local.”