On Feb. 7, all Texas Roadhouse and Bubba’s 33 locations invite the public to a fundraiser for the American Tinnitus Association (ATA).
To honor the company’s late founder Kent Taylor, the restaurants will donate 100 percent of profits on Feb. 7 to the organization. More than 26 million adults in the United States battle tinnitus, in which they hear ringing or other noises in their ears.
In addition to the restaurant fundraiser, through March 31, Texas Roadhouse will donate 10 percent from the online sales of all Texas Roadhouse/ATA co-branded gift cards to the American Tinnitus Association. The gift cards are available at texasroadhouse.com.
“As we pursue our mission to advance research and find a cure for tinnitus, we are grateful for the support of Texas Roadhouse,” says Torryn P. Brazell, ATA chief executive officer. “Despite its growing prevalence and often devastating effects, tinnitus remains a severely underfunded medical condition. This partnership brings us one step closer to changing the status quo.”
“We are sincerely committed to supporting ATA’s mission to raise tinnitus awareness, fund research and help individuals who are suffering,” says Texas Roadhouse CEO and President Jerry Morgan. “Texas Roadhouse and our family of employees honor the life and vision of our Founder Kent Taylor, who was passionate about helping others.”