Gotcha Covered, a custom window treatment consultation company in the United States and Canada, announced the opening of its location in Rio Rancho, the second in New Mexico.

With an emphasis on end-to-end consultations, the new home-based center will provide the best in soft and hard window treatments to homeowners in Rio Rancho, West Albuquerque, Bosque Farms, Peralta, Los Lunas and Belen. The center offers a variety of blinds, draperies, smart solutions and more.

“At Gotcha Covered, we are looking to expand our reach across the U.S. so homeowners and businesses in new markets can experience our services,” said Paul Linenberg, president of Gotcha Covered. “New Mexico is a state that has plenty of opportunities for new business owners, and we believe Gotcha Covered fits right in.”

Gotcha Covered of Rio Rancho is owned and operated by Victor Hugo.

“Victor will be a great asset to the Rio Rancho community and surrounding areas,” Linenberg said. “We know he will be an excellent representative for the brand while providing homeowners and businesses with great services.”

A veteran in the landscaping business, Hugo discovered Gotcha Covered while on a golfing trip. He said it was the name that grabbed his attention.

“There is something about the Gotcha Covered name that stands out in a conversation,” Hugo said. “After looking into the franchise a little more, I realized it was a great opportunity for me to run my own business. Since joining, my experience has been great. The support from corporate leadership has been excellent, and the other franchise owners make the company feel like one big family.”

Hugo said he wants to reach $1 million in revenue while providing the community with premium window treatments and consultation services.

Adding 40 new franchise locations in 2022, Gotcha Covered currently has more than 155 total franchises across the U.S. and Canada. The franchise has been operating under the Gotcha Covered name since 2009.

To schedule an appointment with Gotcha Covered of Rio Rancho, click here.