Armando and Molly Martinez celebrated the opening of their new business, Dulce River Bakery & Coffee with a ribbon-cutting ceremony Wednesday.

A long line snaked to the front door as people ordered a variety of muffins, lemon bars, quiche, cinnamon rolls, cupcake, danish and other tasty pastries. Outside, the Martinez family was joined by dozens of friends and family, including several firefighters. Mayor Gregg Hull, Rio Rancho Regional Chamber of Commerce President and CEO Jerry Schalow and County Commissioners Dave Heil and Michael Meek were in attendance to congratulate the Martinez family.

Armando and Molly Martinez run Dulce Capital, one of Santa Fe’s most popular bakeries, and also opened Turqouise Desert, a tap room serving local beers and made-from-scratch food in 2022.  The Martinez family opened Dulce River Bakery & Cafe next door to the Turquoise Desert in May.

“This business is kind of the next step in Armando’s  vision to have Turquois, in Molly’s vision to have this bakery,” Hull said. “They’re coming together to provide tremendous community services that are really needed from the Turquoise restaurant to the bakery now. Your commitment to Rio Rancho is just amazing. And when I’m talking about these two different businesses and your growth expansion, you see the value of Rio Rancho. You see the value in the community. You see the value in what you’re doing here.”

Dulce River is open from 6 a.m. to 3 p.m. Tuesday through Sunday. The menu includes grab-and-go breakfast burritos, savory croissants and multiple quiches. Soon, the bakery will add sandwiches, breakfast sandwiches, salads and more.

“I’m very proud to be here, and I appreciate everyone very much,” Molly Martinez said. “What we offer is from-scratch homemade pastries, like you grew up with. We make everything with love here, and so I hope you love us and continue to support us.”