From left, Defined Fitness’s Mark Fisher, CEO; Reta Jones, CFO; Daniel Lenzi, director of operations; Darlene Lopez, general manager for the Rio Club; Maria Lamar, director of marketing; and Teri Jaramillo-Kerr, director of human resources, gathered recently to snip the ceremonial red ribbon in Enchanted Hills.
Courtesy photo
Defined Fitness opened the doors at a new location in Enchanted Hills, not far from the NM 528-US 550 intersection, in Rio Rancho on Oct. 6.
The new Defined Fitness Rio Club, at 4400 Jager Way, is the locally owned company’s third club to open in the last 10 months as it continues an expansion plan announced in 2019. Defined Fitness plans to commemorate the grand opening of the new Rio Club and celebrate its 33rd anniversary of being locally owned from 10 a.m. to 2 p.m. Oct. 31.
“The opening of three new clubs in less than a year and our continued growth amidst the health and economic challenges our communities are facing is unprecedented. The opening of the new Rio Club is proof of our commitment to the future of New Mexico and the strength of Defined Fitness,” said Maria Lamar, Defined Fitness’s director of marketing.
The new 40,000-square-foot Rio Rancho club features heart-rate-based team training, indoor/outdoor workout space, dedicated recovery rooms with hydro massage beds and turf functional training areas. The gym also has Defined Fitness’s standard $1 million in equipment, including more than 200 pieces of state-of-the-art cardio equipment, strength training, group exercise studios, indoor cycling, a pool, a hot tub, saunas and a kids club with free supervised childcare.
Defined Fitness purchased the Enchanted Hills property in 2008, in anticipation of Rio Rancho growing. With the addition of the new Rio Club, Defined Fitness now has eight locations serving the Albuquerque, Rio Rancho, Farmington and Santa Fe markets.
The opening of the new Defined Fitness Rio Club comes on the heels of the grand opening of the company’s first club in the Santa Fe market in July and a new club in southwest Albuquerque last December. Through the expansion, Defined Fitness created 300 new jobs and employed hundreds more who worked on the construction of the new clubs.
