Black Friday shopping is a holiday tradition for many, but in Rio Rancho Friday, the turnout was light.

Shortly before its 6 a.m. opening, the Walmart at Southern and Unser had about 20 people lined up for deals. At 5:45 a.m., Ivonna Garcia had already been waiting about an hour for the store to open. “It’s just cold,” she said, as Rio Rancho’s temperature hovered around freezing.

As 6 a.m. approached, the number in line slowly climbed to a few dozen, and then when the store opened, several more shoppers left the shelter of their cars and headed for the doors.

While Walmart had some people show up, the shopping center in Enchanted Hills was deserted. A few shoppers showed up at TJ Maxx but it was for normal shopping and not the stereotypical frenzied shopping.

It will likely see more activity Saturday for the Small Business Saturday Holiday Market.

While Garcia is fairly new to Black Friday shopping, with two or three years under her belt, she had a few items she was on the prowl for. Video games, a Crock Pot and “maybe” a TV topped her list. She also had plans to head to Best Buy in search of some wireless Beats headphones.

And, once the store opened, TVs seemed to be a popular item as several carts were loaded up with the large, flat boxes and the electronics department seemed to see the bulk of the activity.

Ashley Gonzalez, a more seasoned Black Friday shopper, had a more casual approach. It’s been a tradition for her for about 30 years, but she wasn’t looking for anything in particular. She was simply looking to get the bulk of her Christmas shopping done “and a little for me,” she said.

Nationally, about 4 in 10 people say they plan to shop on Black Friday according to data collected by Statista earlier this November.

Statista also found that most people said they would wait for Cyber Monday to do their shopping.

Nationally, about 4 in 10 people say they plan to shop on Black Friday according to data collected by Statista earlier this November.

Statista also found that most people said they would wait for Cyber Monday to do their shopping.

A national study done by Statista shows near half of the people who responded plan to shop on Black Friday. (Statista Graphic)

Both the shoppers seemed to be a little surprised by the smaller crowd.  “I thought it would maybe be more,” Garcia said.

“Last year was way bigger, and this year it’s small, but that’s nice,” Gonzalez said. “I think it’s because you can get everything early online.”

 

PS5 deal reels in citizens to Target

A few years ago, Playstation 5 console sightings were about as common as seeing Santa Claus.

However, a Black Friday deal at Rio Rancho’s Target made people believe again.

One of Target’s most popular Black Friday deals was a PlayStation 5 console for $350 (which is $150 less than its normal price).

“I was actually surprised; my wife told me ‘Target has this great deal on PS5s,’ I thought it was a heist just to get me out here,” shopper Eric Rodriguez said. “Our son really wants one, and it turned out to be true.”

Rodriguez and his father, Joe Rodriguez, showed up late but were still able to get one of the PlayStation 5 consoles.

According to Joe Rodriguez, their Christmas shopping is just getting started.

“We are not done yet … He came for that [the PS5]; we got to get the wives their gifts next, and then we are probably coming back here,” he said.

Many customers had PlayStation 5s in their shopping carts and big smiles on their faces, including Kammy and Natalie Chavez ,who said that one of their family members is going to be very excited come Christmas morning.

Customers Kammy and Natalie Chavez were very excited to land one of the PlayStation 5 consoles for only $350. (Photo by Daniel Zuniga)

Of course, there were people there just to capitalize on other Black Friday deals, and others came out with their entire family just excited to spend the day together.

“I thought we could get together this morning and come shopping. With me are my two nieces, my sister … we actually have my brother, my sister-in-law and my other sister are somewhere around here as well,” shopper Cheryl Medina jokingly said. “Happy Holidays, everyone!”