As people across the country observe Veterans Day, The United Family asks guests to keep an eye out for team members who are wearing a veteran pin on their name tag — a new initiative by the company to provide extra recognition to team members for their military service.

Developed by The United Family’s Diversity and Inclusion Council, the initiative is designed to give team members who served the country a way to display that at work. The pins not only call out their service, but they also signify which branch they served in, according to a press release announcing the initiative.

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“Just because we traded in one uniform for another doesn’t mean we want our service to be forgotten,” said John Jameson, regional vice president for The United Family and Marine Corps veteran. “As a vet myself, I can’t tell you how awesome it is to proudly display the Corps on my name tag. It also gives me great pride to know that I work for company who wants to highlight that service to our country.”

The United Family believes every veteran of the Army, Navy, Air Force, Marine Corps, Coast Guard and Space Force is a hero.